Start your press release with a title
Then write a subtitle that expands on the information in the title
January 30, 2006--Fargo
Begin with a date and the city where the press release is issued, e.g. January 5, 2006--Fargo, N.D.
The first paragraph should sum up your announcement and mention every company or person involved.
Make the following paragraphs short and provide more detail. Include a quote or two from key people; each quote should start a new paragraph.
Your last paragraph is your "about" statement. It tells readers what your company is and what it does. If the press release includes a partnership with another company, include an "about" paragraph on it as well.
Conclude your press release with contact information.